MSAA members from across the region gathered for three days of educational seminars and networking at Boyne Highlands in Michigan, August 19-22. This year’s event attracted over 457 attendees with representation 59 from ski areas and 87 supplier companies. It was a fantastic opportunity to make vital connections with others across the region
Day one, always brings a lot to learn in the NSAA Fall Education Seminars sponsored by MountainGuard. So many variables in this industry, and every year this team puts together such great content and knowledgeable panelists. This helps keep all of us, ahead of the game when it comes to risk and making our areas as safe as possible. Some of these topics can be heavy, so it was a good thing we lead the day off with a light- hearted keynote that gave us some helpful communication tactics, while entertaining us with a little magic!
Day two, NSAA President Kelly Pawlak joined us for what would be her first keynote address in in her current position. Conference attendees were very pleased to meet Kelly and were glad she attended our event. MSAA members are so grateful for the long-term support NSAA has provided to the ski industry in the Midwest. Many are excited to see what is next under her leadership! Olympic Freestyle Skier Nick Goepper preceded Kelly at the mic. Nick reminded us how important our Midwest areas are to the industry. Nick’s career started at Perfect North Slopes. Our guests certainly will all not be Olympians, but we create memories for people everyday in the fun we offer.
MSAA for the second year, worked hard to put together an expanded lift maintenance track of sessions, including early arrival day sessions which had nearly 50 lift maintenance personnel in attendance. A great turn out, for what is such an important topic in our industry, as both mechanics and lifts are aging.
Through increased collaboration with NSP and NSAA, an arrival day event on lift evacuation, was a great success. This event provided training, not only to ski patrol but to area managers as well. PSIA/AASI for the first time offered education credits for those that attended our MSAA Summer Meeting and Trade Show. This was something that we have wanted for a long time, and we look forward to working together in the future. Not only instructors attended their sessions, but PSIA/AASI put together topics that spoke to a larger audience, that are striving to better serve their guests! Other sessions covered topics such as; snowmaking, grooming, terrain parks, marketing, rental, summer biking, an on-site field trip of Boyne Highlands snowmaking and more. And last, but certainly not least, a sold-out trade show full of industry suppliers to showcase all the great products available to our industry. Thank you to the suppliers for their support of our MSAA Summer Meeting and Trade Show!
The industry showed up in big numbers. The strong turn-out, is an example, of how important continuing education is to their business, and of course the social interaction with their peers is priceless. Thanks for joining us at Boyne Highlands. We look forward to seeing you all at Grand Geneva, WI in 2019.
Enjoy these photos courtesy of Dave Gibson, Propeller Media Works.
Please contact the MSAA office directly for additional conference information.
(651) 436-5955 firstname.lastname@example.org
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